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NEWS & EVENTS

Enabling a Safer Society and Smarter Living

Retail

Dahua Cameras Secure Tanishq Jewelry Store in India

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HANGZHOU, CHINA, September 24, 2013 — It is an unalterable fact that an object attracts people’s eyes always worth a great deal. Jewellery, a word of alluring, is worth a lot; therefore, how to upgrade the security level is one of the top questions jewelry stores always seek to resolve.


Tanishq, operated by the Tata Group, is a prominent jewellery brand in India. It offers traditional as well as trendy designs in gold, diamond and platinum jewelry, pioneers the concept of branded jewelry and ornaments. Gained exciting revenue last year, Tanishq expanded its business to Nagpur, the green city in India. Tanishq officials decided to install Dahua analog cameras — DH-CA-FW450D — to secure its showroom.


Dahua FW450D is a 520TVL waterproof IR camera, which adopts 1/3" SONY Super HAD CCD II and supports IR distance maximally at 50 meters. The structure design is also interesting, instead of conventional IR lamps which composited of multiple IR LEDs, FW450D is single IR LED designed, which exactly extends IR LED’s lifespan.


Ms. Khushi Pillai of ABM@Titan Industries, which is affiliated to Tata Group, showed her appreciation for the good performance of Dahua cameras, which were supplied by Aditya Infotech Ltd. — Dahua’s exclusive distributor in India. “We trust Aditya Infotech and Dahua brand,” she said. “The cameras give us confidence to further employ their products in our future business expansion in Bilaspur, and we expect the same good service and responsiveness from them.”


With in-house technology and superb image quality, the series offers selectable camera shapes and sizes. According to the revenue breakdown, the market has a huge reaction to this series due to their outstanding cost-performance ratio. As a total solution provider, Dahua also offers a full range of DVRs for selection and practical surveillance software to operate, such as PSS (for small-size application) and DMSS (Phone surveillance), by which, things could be more visible and controllable.


Photo 1 Tanishq in Nagpur