Dahua Trademark Usage Guidelines
The Dahua Trademark Usage Guidelines (the “Guidelines”) apply to various business partners of Zhejiang Dahua Technology Co.,Ltd. (the “Dahua” or “we” or “us”) who may be authorized to use Dahua trademarks and/or logos in connection with their activities on behalf of Dahua around the world.
Dahua trademarks are our intellectual property and are among our most valuable assets. In order to preserve and protect these trademarks, it is essential that they are used properly. In following these Guidelines, you, as our business partner, help us to protect our valuable trademark rights and strengthen our corporate and brand identities.
The Guidelines set forth the rules for using or referring to brands, trademarks, product and service names, logos and slogans that are owned or created by Dahua.
All business partners of Dahua should also follow these Guidelines, such business partners include but are not limited to: distributors, dealers, resellers, customers, advertising agencies, consultants, professional writers and editors, licensees and other third parties making reference to Dahua Trademarks.
■ Dahua Trademark List
A trademark is a word, phrase, symbol, design, or combination thereof that identifies unique ownership. Unregistered or pending trademarks bear the ™ symbol. Registered trademarks carry the ® symbol.
Dahua has the following registered trademarks, pending registrations and trademarks (hereinafter referred to “Dahua Trademarks” ) in China and/or other countries:
The Dahua Logos:, , , ;
The Dahua Word Marks: DAHUA, HDCVI, .
The Dahua Logos above are used frequently by Dahua for marketing and promotional activities. They appear in various types of documents and signage. The Dahua Logos are also used by Dahua authorized partners for marketing and promotional activities.
■ General Rules
There are some basic rules that apply to any use of any trade or service mark that you do not own, including any trademarks of Dahua, without the express permission of the owner.
1. Do Not Use Dahua Trademarks as Nouns
Every Dahua trademark should be followed by an appropriate noun consisting of the Dahua product or service that is branded with the mark. Dahua Trademarks are adjectives and may not be used as nouns, or alone as a shorthand way of identifying a product or service. The Dahua trademark should be used as an adjective describing a product or service of Dahua. For example,
Improper use: “We use Dahua to provide security and loss prevention for retail shops;”
Proper use: “We use Dahua solutions to provide security and loss prevention for retail shops.”
More examples of proper use are as follows: “Dahua product;” “Dahua WIFI cameras;” “Dahua network camera recorders.”
The only exception to this requirement is when the “Dahua” name is used as our company name as opposed to an identifier of one of our products or services. The “Dahua” name is not only a trademark used to identify our products and services, it also serves as our company name. When referring to Dahua as the company rather than the Dahua brand, do not add the trademark symbol TM or ® in statements, such as “Dahua announced today,” “Dahua provides solutions to customers,” and “the Dahua development team.” would be an appropriate use.
2. No Possessives, Plurals, Verbs or Puns
We work hard to build customer goodwill, and we use our trademarks to harness that goodwill. Please use the marks as they are designed and intended. Since a trademark is not a noun, it must never be used in possessive or plural forms, and should never be used as a verb or a pun. For example:
Improper use: We are increasing Dahua’s R&D budget.
Proper use: We are increasing the R&D budget for Dahua products.
Improper use: Our customers enjoy DAHUAs.
Proper use: Our customers enjoy DAHUA products and services.
3. Make Dahua Trademarks Stand Out
Trademarks should be separate from surrounding text to emphasize the brand name significance. Options include:
▪ Capitalizing the first letter of the trademark.
▪ Presenting the trademark in its logo form.
4. Do Not Alter Dahua Trademarks
Trademarks should be used consistently and should not be altered. For example, please do not:
▪ Abbreviate the trademarks.
▪ Change the colors or typeface of the trademarks.
▪ Add words or design elements to the trademarks.
▪ Hyphenate the marks unless the trademark itself is hyphenated.
If you are a distributor, dealer, reseller of Dahua products, you may not alter or modify the Dahua corporate logo or Dahua trademarks that are affixed to or appear on the Dahua products you distribute or resell. Similarly, re-logoing (replacing a Dahua trademark with your logo or mark) and co-logoing (adding your logo or mark to the Dahua product) are not permitted in the absence of a written agreement with Dahua.
5. Do Not Use as Part of Your name
Dahua trademarks shall not be used as your domain name, company name, product name or service name，trademarks，logos or as part of your domain name, company name, product name, service names, trademarks and logos. shall not be incorporated into your company’s logos or designs.
■ Proper Use of Dahua Trademarks
Here are examples of correct and incorrect uses of The Dahua Logos (noting that any actual use must also comply with the other requirements described herein):
Incorrect Uses of the Logo：
To ensure correct use of Dahua trademarks, please follow “Dahua Visual Identity Guidelines”.
■ Third-party Usage of Dahua Trademarks
Please note even when accurately describing a relationship with Dahua or support of products or services of Dahua, you should NOT assume that you have the right to use any Dahua Logos except as specifically provided by a license or other written agreement between you and Dahua.
You may only use Dahua trademarks in a manner that has been approved and authorized by Dahua in writing by an authorized representative of Dahua. Any third party shall not make unlicensed use of The Dahua Logos, such as the logo. If you are interested in obtaining a license to use the Dahua Logos or marks, contact your Dahua marketing or sales representative, or your local Dahua sales office.
If you are a licensee of Dahua trademarks, your trademark license agreement that you signed with Dahua may have special trademark and logo usage guidelines different from the Guidelines set forth here. If so, please follow the special guidelines provided to you pursuant to your license agreement.
Except as set forth herein, Dahua retains and reserves all rights to the Dahua Trademarks and their use, including the right to modify the Guidelines. The Guidelines (except for trademark licenses executed separately) may be amended from time to time at the discretion of Dahua and such changes will be effective ten (10) days after the changes are posted. Dahua may provide you with notice of such changes, but need not do so. You are responsible for checking this site for any changes.
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